GUIDEPOSTS was founded in 1945 by the renowned Dr. Norman Vincent Peale and his wife, Ruth Stafford Peale. The organization is unified around this mission: Guideposts helps people from all walks of life achieve their maximum personal and spiritual potential. Guideposts is committed to communicating positive faith-filled principles for people everywhere to use in successful daily living.

The primary activities of the GUIDEPOSTS organization are award-winning GUIDEPOSTS magazines, best-selling books, and outreach ministry services that demonstrate what can happen when faith and positive thinking are applied to daily life.

Dr. Norman Vincent Peale was one of the foremost motivational speakers of the twentieth century. He wrote 46 books, including the inspirational best seller, The Power of Positive Thinking, first published in 1952. For more than five decades he was the beloved pastor of Marble Collegiate Church in New York City. He spoke to an average of 100 groups a year until he was 93, and was awarded the Presidential Medal of Freedom by Ronald Reagan. Dr. Peale died at his home in Pawling, N.Y., on Christmas Eve, 1993. He is revered today because his consistent message continues to show that faith works powerfully in ordinary lives.